I help leadership teams, institutions, and media organizations make sense of AI, media, and institutional change — and act on it. The on-air analysis and reporting are where that thinking gets pressure-tested in public.
More than two decades of reporting, editorial leadership, and hands-on technical work inform the same judgment I bring to advisory engagements.
Four areas where I do the analysis — and help leadership teams act on it.
I help organizations figure out where AI actually belongs in their information, editorial, and decision-making workflows — and how to adopt it without eroding the trust they depend on.
I help publishers and information businesses pressure-test where their audience, subscription, and platform strategy holds up commercially — and where it's quietly drifting — so they can decide what to change.
I help leadership teams adapt operationally and culturally when technology moves faster than their language, workflows, and public explanation can keep up.
I help executives and institutions sharpen editorial strategy, narrative, and credibility — and design the workflows behind them — in environments where the cost of getting it wrong keeps rising.
Selected reporting, analysis, and appearances




Also appeared in or contributed to










A running list of analysis, on-air commentary, and writing on AI, media, and how technology is reshaping how organizations think and operate.
Ian Sherr is an AI and technology analyst whose work spans reporting, on-air analysis, editorial strategy, executive storytelling, and advisory engagements with leadership teams.
He has reported for The Wall Street Journal, The Washington Post, and Reuters; led major newsroom operations at CNET; provides on-air analysis on AI, technology, and policy for CBS News; and served as President and Editor-in-Chief of Compliance Week, where he helped guide the business through acquisition and operational change.
His analysis is informed by more than two decades of ongoing conversations with the executives, founders, and policymakers shaping these industries. He understands what's happening beyond the public narrative at companies like Apple, Microsoft, NVIDIA, Sony, and Dell.
Through Vostego, NewsCompass, and other prototypes, he has worked directly with product, data, infrastructure, and AI systems, which informs the analysis here.
His practice focuses on executive communications, editorial strategy, storytelling, and AI — different sides of the same coin: how organizations think clearly, sound credible, and stay coherent as the ground shifts. Time Worthy Research is the analytical arm of Time Worthy Media.
Engagements span executive communications, editorial strategy, storytelling, and AI — for organizations in complex moments where the story, the strategy, and the operations all have to move together.
ian@timeworthymedia.com